We're Digital Scientists
We leverage data to make our marketing decisions.
We take a very scientific approach to marketing and leverage data to make our decisions. We start with an audit and discovery call to review your current strategy. No market is the same so we start by implementing a variety of tactics including, Connected TV, Hyper Local Mobile, Programmatic Display, Search Advertising (Ad words), SEO, Retargeting and a Quarterly email). Bundled together, we call this our “digital grassroots” campaign.
These tactics cast a wide net and allow data to flow in. As the campaign matures with statistically significant data, the digital advertising platform makes optimizations in real time to generate more conversions over time.
At the end of the day, we are digital scientists. Once we have enough data from the net we cast out, we make decisions that improve the campaign until you eventually make it to a place where you can settle in on a long term strategy.
With our plan, we do ask for 90 days to allow us to ramp up to arrive at a long term strategy. We call this the listening period where we let the data come in, GOOD and BAD, until we have enough to eliminate weaker tactics and place more emphasis on what is working well.
Unfortunately, there is no magic silver marketing bullet to come in on day 1 and start lighting it up. Our goal is to form a partnership with your business to generate leads with data-driven marketing solutions so you can spend more time serving patients. We’ve done this before and have a proven track record to back it up.
These tactics cast a wide net and allow data to flow in. As the campaign matures with statistically significant data, the digital advertising platform makes optimizations in real time to generate more conversions over time.
At the end of the day, we are digital scientists. Once we have enough data from the net we cast out, we make decisions that improve the campaign until you eventually make it to a place where you can settle in on a long term strategy.
With our plan, we do ask for 90 days to allow us to ramp up to arrive at a long term strategy. We call this the listening period where we let the data come in, GOOD and BAD, until we have enough to eliminate weaker tactics and place more emphasis on what is working well.
Unfortunately, there is no magic silver marketing bullet to come in on day 1 and start lighting it up. Our goal is to form a partnership with your business to generate leads with data-driven marketing solutions so you can spend more time serving patients. We’ve done this before and have a proven track record to back it up.
Search Advertising
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Nearly all online purchases begin on search engines. Consumers almost always research information about their desired product more than once before landing on the purchasing site. By using search advertising your products and services can be delivered in the results of related searches.
Search Engine Marketing (SEM/PPC) We can help you optimize this top-performing digital marketing channel with some of the highest ROAS (return on ad spend) in the industry. SEM Goals:
Search Engine Optimization (SEO) We can make sure your website is optimized to rank high when consumers search for content related to your business. SEO Goals:
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Programmatic Display Advertising
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Programmatic Display Advertising
Our product and platform-agnostic approach in combination with nearly limitless inventory ensure your message finds the right consumer on the right platform. Cross-Device Engage your audience by tailoring your content based on the device they’re using. Our Cross-Device functionality ensures your message is optimized no matter how they consume it. Behaviorally Targeted Display Our proven targeting strategies ensure we deliver content relevant to the user’s needs and interests. Utilizing sophisticated data analysis we can target users based on where they are in the buying process. GEO-Targeting Delivering your message at the right time in the right location is critical to success. With precision location targeting and proximity fencing, we can target your message when the consumer is most likely to convert. |
Hyper Local Mobile
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Todays average consumers are on the go yet constantly connected through their smartphones and devices. We take advantage of this aspect by targeting specific locations your consumers are most likely to spend their time.
Hyper-Local Mobile: Following the Footsteps Not all location data is created equal. Our mobile locational data is at the forefront of the industry and we’ve consistently seen it deliver higher engagement and better results than our competitors. With our Hyper-Local Mobile solution, we can fence specific locations via longitude and latitude coordinates and capture mobile device ID’s. That means we can deliver messages directly to a user’s mobile apps and websites. So whether you’re promoting an event or targeting your competitor’s customers, we can pinpoint specific users that are the most likely to convert. There were over 265 Million Smart Phone users in the U.S. in 2017, with 2018 projected to reach above 270 Million users. 80% of social media time is spent on a mobile device. |
Connected TV
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So, What is Connected TV?
Connected TV (CTV) advertising refers to the process of serving digital video on an internet-enabled television during TV content, giving viewers an experience that’s similar to watching a traditional TV commercial. The large-scale migration from traditional broadcast television to Connected TV has presented an opportunity for brands to reach their consumers in an entirely different experience. Connected TV allows advertisers to reach customers when they are consuming long-form video content. With connected TV audiences continuing to grow—eMarketer forecasts 60.1% of the U.S. population will use connected TVs at least once per month by 2022 - our partner technology allows advertisers to extend traditional TV buys into the digital space. Real-Time Performance Monitoring and Transparent Reporting Our platform allows your brand to be seen on all devices Connected TV is streamed, providing cross-device attribution with over-the-top impressions to verify and track online-to-offline conversion. Know how your marketing dollars are performing every step of the way. Where Will My Ads Be Seen? Our partner has secured contracts and direct deals with inventory partners to ensure your video ads are seen on the most popular and trusted channels, networks, and platforms. From CNN to Fox News, and from HBO to MTV, we can reach your customers on all their favorite online streaming programs. Insightful & Powerful Campaign Reporting Our reporting dashboards offer a visual representation of your campaign that showcases device performance, site lists, app lists, inventory contracts, completion rates, impressions and much more. |
Email Marketing
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Stop wasting your marketing dollars on poor performing email campaigns. Use data that delivers the most bang for its buck. In an automated world, it has become hard for businesses to really strategize their marketing efforts. We have real conversations to understand your business and determine your goals. Our team is ready to lean in and help you reach your customers through data-driven email marketing. From concept to delivery, we are creating strategies to produce results.
Data the Produces Results We power your email marketing campaigns with our aggregated data. Our database consist of a wide network of credible sources to include lead generation sites, and third-party data suppliers. All data is verified to ensure quality above all. We add a second layer of integrity by using a secondary data partner for quality assurance. We can also work with you to create email templates with MailChimp and Constant Contact! |
