Our 5 Step Marketing Approach
Marketing can be confusing and most businesses have a hard time finding a partner they can trust to advise and implement a strategy and tactics that produce results. At Doherty Marketing Group, we form partnerships and make marketing easy so you can spend more time taking care of customers, clients or patients.
Online ReputationCan people find you online? What are they saying? This is the foundation of establishing your online reputation.
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Message ClarityUnclear marketing and messaging could be costing you new customers. If you confuse,
you lose! |
Brand ElevationDoes your brand represent the quality of service you provide? Is your collateral professionally designed and consistent?
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Lead GenerationWe are digital scientists. We
leverage data to make our decisions and generate leads for your business! |
Measures & MetricsIf you can't measure it, you shouldn't be doing it. We dive into the data and make adjustments to drive results.
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Our Marketing Services. Let's Get Started
Establishing Your Online Presence Starts with a Solid Foundation
How Are Customers Seeing You Online? Free Scan to Find Out!
The Snapshot Report is a peek into what your business looks like online and how customers see you. Consistent business listings and reviews impact local searches. See how your business stacks up against the competition!The Digital Foundation Package is a proven solution for business owners who want to take control of their online reputation. The platform provides an all-in-one suite of tools to monitor and manage reviews, create consistency in your business listing to ensure you are FOUND when searched and the social posting feature allows you to post to multiple social media channels at one time from one dashboard. Weekly reports are provided to monitor progress. It's an essential piece to establish your online reputation and a HUGE time saver!
Elevate Your Brand
You only have one chance to make a first impression!
Do your marketing materials represent the quality of service you provide?
Our team will review your brand and work with you to elevate it and create consistency to all of you materials.
Brochures, pamphlets, post cards, sell sheets, print ads, etc, etc, etc - anything you need designed
Branding development (logo, business card & letterhead design, digital signatures, signage and more)
Video editing and encoding (Formatted to use on all devices)
Email Marketing (Constant Contact, MailChimp, Klaviyo)
Event planning & execution (Registration setup and management)We're Digital Scientists
We leverage data to make our marketing decisions.
We take a very scientific approach to marketing and leverage data to make our decisions. We start with an audit and discovery call to review your current strategy. No market is the same so we start by implementing a variety of tactics including, Connected TV, Hyper Local Mobile, Programmatic Display, Search Advertising (Ad words), SEO, Retargeting and a Quarterly email). Bundled together, we call this our “digital grassroots” campaign.
These tactics cast a wide net and allow data to flow in. As the campaign matures with statistically significant data, the digital advertising platform makes optimizations in real time to generate more conversions over time.
At the end of the day, we are digital scientists. Once we have enough data from the net we cast out, we make decisions that improve the campaign until you eventually make it to a place where you can settle in on a long term strategy.
With our plan, we do ask for 90 days to allow us to ramp up to arrive at a long term strategy. We call this the listening period where we let the data come in, GOOD and BAD, until we have enough to eliminate weaker tactics and place more emphasis on what is working well.
Unfortunately, there is no magic silver marketing bullet to come in on day 1 and start lighting it up. Our goal is to form a partnership with your business to generate leads with data-driven marketing solutions so you can spend more time serving patients. We’ve done this before and have a proven track record to back it up.Websites That Work!
Stop wasting money. Start seeing results.
Don't waste another day or dollar on a website that is not working on your behalf. Your site should be easy to find, easy to navigate, and should convert website visitors into happy customers.Development Fee: $6,000- Custom Wordpress Website
- Up to 10 pages ($350/extra page)
- Premium design plugins and widgets, contact forms, blog, much more
Premium Hosting: $30/mo.- SSL Certificate
- Monthly Plugin Updates and Security
- Daily Site Backups
Premium Hosting + Unlimited Site Management: $250/mo.- Everything in Premium Hosting package, plus
- Unlimited website updates and support
- We serve as your web team anytime you want to add/update content, troubleshoot, etc.
We Make Social Posting Simple
We do it for you because you don't have the time
Social media is hard to do on your own. You need to come up with a nonstop stream of relevant content and engage with customers across all social channels, every single day.
We help by giving your business one place to stay social. Generate leads, schedule ready-to-publish content, and communicate with your followers all from one place. We make managing social media simple.- We post as your brand voice 4x a week
- We publish and schedule posts for all your social accounts including Facebook, Instagram, Google My Business, Twitter, and LinkedIn
- We design and watermark posts with your logo
- We engage your followers and share ready-to-post content
- We meet monthly to review strategy
What Our Clients Say
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