Meet Kerry Shafran, MD, FAAD

Kerry is the Dermatologist we worked with to build the case study.
Dr. Kerry Shafran received his undergraduate degree in Biochemistry from Duke University, and received his medical degree from Bowman Gray School of Medicine at Wake Forest University, graduating with honors. Following an internship in internal medicine, he completed specialty training in dermatology at Medical University of South Carolina where he served as chief resident.
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- CASE STUDY -
​North Carolina Dermatologist Increases
​Local Awareness, Customer Base & Website Traffic

Unique Challenges

  • 3 locations with one routinely booked location and two locations needing additional support
  • Locations in less densely populated areas north of a major city

Campaign Goals

  • Maximize the client’s advertising budget by delivering high impact ad placements
  • Increase brand awareness
  • Track offline conversions of people coming to one of the clinics
  • Generate new clients and boost appointments from existing clients

Doherty Marketing’s Multi-Faceted Solution
Here is what we did to grow his Practice!

Google Ads - Paid Search

  • Achieved Pharmacy Certification with Google Pharmacy Certification allowed for inclusion of medical keywords in search tactics
  • Creation of “Google-friendly” page content
  • ​Services carefully broken out to allow for easy optimization to decrease cost per conversion

Hyper Local Mobile

  • 5-mile radius around all 3 clinic locations delivering continuous brand messaging
  • Exploratory budget utilized in the outskirts to promote and boost business
  • $8.33 cost per location visit from ad spend

Display Retargeting

  • Reengage with users who previously visited the site
  • Promoting services to new users researching cosmetic dermatology services
  • ​$3.43 cost per location visit from ad spend

Custom Email Marketing

  • Accessing third party opt-in e-mail data to promote services
  • Custom e-mail deployed quarterly
  • Most recent deployment generated 61 new clients
  • Most recent deployment included over 100 existing patients that booked appointments
  • ​$28.68 cost per new client acquisition

Reporting & Transparency

  • With total transparency and realtime analytics, login anytime to track the campaign progress. We work with you to analyze the data and make tweaks to ensure the best performance.

Complete Campaign

  • Multiple tactics that work together to produce amazing results for Riva Dermatology. Dr. Shafran is available to speak with you to share his experience with Doherty Marketing Group. Just let us know and we can make the connection.

Let's Talk - Schedule a Call

Get the Videos

Too Busy to Watch Now?
Sign up and we'll send you the videos on this page so you can watch them later. Receive a video every two days! Dr. Kerry Shafran discusses the tactics and results!

Case Study
Doherty Marketing Group, Inc.
210 Delburg St, Davidson, NC 28036
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www.DohertyMarketingGroup.com
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