North Carolina Cosmetic Dermatologist Increases
Local Awareness, Customer Base & Website Traffic Performance
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Meet the Doctor |
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Unique Challenges
3 locations with one routinely booked location and two locations needing additional support
Locations in less densely populated areas north of a major city
Locations in less densely populated areas north of a major city
Campaign Goals
Maximize the client’s advertising budget by delivering high impact ad placements
Increase brand awareness
Track offline conversions of people coming to one of the clinics
Generate new clients and boost appointments from existing clients
Increase brand awareness
Track offline conversions of people coming to one of the clinics
Generate new clients and boost appointments from existing clients
Doherty Marketing’s Multi-Faceted Solution
Search Engine Marketing (SEM)
Achieved Pharmacy Certification with Google
Pharmacy Certification allowed for inclusion of medical keywords in search tactics
Creation of “Google-friendly” page content
Services carefully broken out to allow for easy optimization to decrease cost per conversion
Hyper Local Mobile (Geofencing)
5-mile radius around all 3 clinic locations delivering continuous brand messaging
Exploratory budget utilized in the outskirts to promote and boost business
$8.33 cost per location visit from ad spend
Display Retargeting
Reengage with users who previously visited the site
Promoting services to new users researching cosmetic dermatology services
$3.43 cost per location visit from ad spend
Custom E-Mail Marketing
Accessing third party opt-in e-mail data to promote services
Custom e-mail deployed quarterly
Most recent deployment generated 61 new clients
Most recent deployment included over 100 existing patients that booked appointments
$28.68 cost per new client acquisition
Achieved Pharmacy Certification with Google
Pharmacy Certification allowed for inclusion of medical keywords in search tactics
Creation of “Google-friendly” page content
Services carefully broken out to allow for easy optimization to decrease cost per conversion
Hyper Local Mobile (Geofencing)
5-mile radius around all 3 clinic locations delivering continuous brand messaging
Exploratory budget utilized in the outskirts to promote and boost business
$8.33 cost per location visit from ad spend
Display Retargeting
Reengage with users who previously visited the site
Promoting services to new users researching cosmetic dermatology services
$3.43 cost per location visit from ad spend
Custom E-Mail Marketing
Accessing third party opt-in e-mail data to promote services
Custom e-mail deployed quarterly
Most recent deployment generated 61 new clients
Most recent deployment included over 100 existing patients that booked appointments
$28.68 cost per new client acquisition
