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DATA DRIVEN RESULTS

North Carolina Cosmetic Dermatologist Increases
​Local Awareness, Customer Base & Website Traffic Performance

website users
New Users

Meet the Doctor

Online appointments increase

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Unique Challenges

3 locations with one routinely booked location and two locations needing additional support
Locations in less densely populated areas north of a major city

Campaign Goals

Maximize the client’s advertising budget by delivering high impact ad placements
Increase brand awareness
Track offline conversions of people coming to one of the clinics
Generate new clients and boost appointments from existing clients

Doherty Marketing’s Multi-Faceted Solution

Search Engine Marketing (SEM)
Achieved Pharmacy Certification with Google
Pharmacy Certification allowed for inclusion of medical keywords in search tactics
Creation of “Google-friendly” page content
Services carefully broken out to allow for easy optimization to decrease cost per conversion

Hyper Local Mobile (Geofencing)
5-mile radius around all 3 clinic locations delivering continuous brand messaging
Exploratory budget utilized in the outskirts to promote and boost business
$8.33 cost per location visit from ad spend

Display Retargeting
Reengage with users who previously visited the site
Promoting services to new users researching cosmetic dermatology services
$3.43 cost per location visit from ad spend

Custom E-Mail Marketing
Accessing third party opt-in e-mail data to promote services
Custom e-mail deployed quarterly
Most recent deployment generated 61 new clients
Most recent deployment included over 100 existing patients that booked appointments
$28.68 cost per new client acquisition

dermatology Case Study
Download the Dermatology Case Study

    Let's Talk About Your Dermatology Practice

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Doherty Marketing Group
Doherty Marketing Group, Inc.
210 Delburg St, Davidson, NC 28036
(704) 975-1310
www.DohertyMarketingGroup.com
billy@dohertymarketinggroup.com

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  • Home
  • Services
    • Marketing Approach
    • Get Found Online
    • Clarify Your Message
    • Elevate Your Brand
    • Website Development
    • Generate Leads
    • Social Posting
  • Case Studies
    • Dermatology Practice
    • Outdoor Patio Store
  • Team
  • Clients
  • Contact